This one of many Facebook campaigns that I’ve run for LemonShark. It’s a simple offer code using Facebook’s offer feature, which ran to support a location that was suffering from soft sales. It received over 350 opt-ins in two weeks. What was really interesting about this ad was the customer behavior that it uncovered. We found out that people had never heard of LemonShark, despite that the location had been in business for over a year. This data informed our continued approach to marketing the location. We’re working on increasing awareness messaging online as well as offline to bolster consumer consideration.
This is a great example of how social media marketing can not only deliver revenue but actionable data that would be difficult to find any other way.