Project Description

Bull’s-Eye BBQ Sauce

Bull’s-Eye was another Kraft brand that my partner and I ran. The barbecue sauce market is highly saturated in which sugary sauces are a current trend. Bull’s-Eye, however, has more of a savory and bold taste profile. We used this as our competitive advantage. While competitors’ labels were saying ‘sweet’, ours shows a rip-snorting bull.

Role: Lead CD
Photographer: JJ Sulin

TV ~
These were initially made for pre-roll, but Kraft decided to air them during the NCAA finals, and throughout the summer during MLB.

Radio ~

Display ~

Website ( ~

Truck ~
We brought our boldness to Kraft’s delivery trucks, in the form of a rabid bull trying to smash its way out.