Project Description

It’s On Us/Biden Foundation

It’s On Us is an organization created by Joe Biden to stop sexual assault. Most of the communication is targeted not only at potential perpetrators and victims but at the public at large to educate people on the insidious reality of sexual assault. We created three online spots that expose the absurdity of the logic that is commonly used to excuse sexual assault.

The spots received over 15 million views globally, and were featured in the US in The Huffington Post (as well as HuffPost FranceAustralia, and TunisiaUpworthyMashableBustleWhoHaHaHelloGiggles and more; and have also been covered in international media from FranceItalyAustralia  Japan, and Monte Carlo among many others. They were also shared by many of the public leaders in the fight against sexual assault including Rose McGowan, Zooey Deschanel, Amber Rose, Kara Swisher, Alanis Morissette, Cindy Gallop, and Nia Vardalos.

Role: Lead CD
Director: Johanna Stein