Project Description

Jack in the Box

I worked on the legendary Jack in the Box campaign for six years. The comedy bar was high, so we worked hard to reach it. And by working hard I mean we put Jack in a rowboat with Brian Boitano, turned Jack into a superhero, had Jack as the owner of a football team that always cheated, made Jack and George Hamilton BFFs, and helped Bo Peep find her sheep (Really… That was a spot). Sales grew exponentially during my time on the account, and I honed-in my skill at writing comedy for brands. Jack taught me more than I ever could have imagined.

Director: Rick Sittig

Radio ~
Jack did a ton of radio. Everybody was always writing spots, and we became regulars at the Radio Mercury Awards.

Online Content ~
The TV spots were so popular that they were their own online content, but that didn’t mean we couldn’t add more.

Print ~
Even the POS was fun to do.