Nissan seemed to launch a new model everyday, which meant new ads needed to be created everyday. But that really isn’t a problem for a place like Chiat. These are a few of my favorites.
Role: CD, AD
Director: Bram Van Reit
Murano TV ~
It so happened that the Murano production schedule forced Nissan to skip a model year and release the 2009 at the beginning of 2008. This worked perfectly with our marketing strategy that was based upon the vehicle’s advanced features, so we jumped on it. Thus, the rest of the world will have to catch up.
Rogue Print ~
The Rogue is a crossover that offers an unusually sophisticated level of performance technology for a vehicle in its class. We had to convey that quickly to consumers as well as to automotive enthusiasts.
Maxima Print ~
There are just a whole lot of bells and whistles in that vehicle.