Project Description

Perseus Books

We created this online video, called Momhead, to promote my wife’s book, How Not to Calm a Child on a Plane. Momhead went crazily viral, receiving over 2 million views on YouTube in its first week. It was the #1 trending post on Buzzfeed, and was featured on CNN, The Today Show, Fast Company, HuffPo, Upworthy, The NY Times, and tons of other media outlets worldwide. Johanna was also interviewed on news programs in the US, Australia, and Europe.

Momhead created an instant sellout of Johanna’s book on Amazon and Barnes & Noble, and shot it to the #1 selling parenting book for Kindle. All of this exposure led to the book being optioned by Will Arnett and CBS for a network pilot, and Momhead was purchased by the CW for a web series that we just finished shooting. And it picked up a One Show Silver Pencil to boot.

Roles: CD
Director: Suzanne Luna

This case study video explains how our video blew-up and helped the book sellout worldwide.