NISSAN
I worked on Nissan at TBWA/Chiat/Day. Nissan needed a new ad almost every day, which frequently meant busy midnights.
ELEMENTS:
National TV, National Print
Murano TV ~
It so happened that the Murano production schedule forced Nissan to skip the 2008 model year and release the 2009 early. This worked perfectly with our marketing strategy that was focused on the vehicle’s advanced features – Thus, the vehicle is so advanced that the 2009 Murano is being released when everyone else is releasing their 2008 models. The rest of the world will just have to catch up.
Director: Bram Van Reit
Rogue Print ~
The Rogue is a crossover that offers an unusually sophisticated level of performance technology for a vehicle in its class. We had to convey that quickly to consumers as well as to automotive enthusiasts.
Maxima Print ~
There are just a whole lot of bells and whistles in that vehicle.
