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Resume 2018-03-29T22:50:57+00:00

DAVID GASSMAN, MSc

 

WORK

Creative Director, Marketing Strategist/LA
Currently consulting for a range of companies and agencies as a Creative Director and Marketing Strategist. Efforts include creative marketing and advertising campaigns, digital and social media strategy, internal and external messaging and competition strategy.

P&G, Biden Foundation, Lexus, Hyundai, Applebees, MintSIM Mobile, Toshiba, Chrysler, Fiat, AM/PM, Samsung, TaylorMade, NPR, State Farm, Life Lock, Jimmy John’s Sandwiches, Ford, Lemonshark Poke, Bratwörks Hot Dogs, Alanis Morissette, Yahoo!, TicketsNow, NewEgg.com, El Pollo Loco, CarFax, EagleRider Motorcycles, Acura, Farmers Insurance, DeclareYourself.org, Cacique Foods, Unified Markets.
2011-present

FCB/Chicago
1500-person head office of a worldwide advertising agency network owned by Interpublic.
Vice President, Creative Director and Strategist
2007-2011

TBWA/Chiat/Day/LA
1100-person head office of a worldwide agency network owned by Omnicom.
Senior Creative
2006-2007

Deutsch/LA
600-person agency owned by Interpublic.
Senior Creative
2005-2006

Secret Weapon Marketing/Santa Monica
Private, highly creative full-service agency.
Senior Art Director and Copywriter
2000-2005

Houston Effler/Los Angeles
Los Angeles office of Boston-based Houston Effler agency network.
Senior Art Director and Copywriter
1997-2000

McCabe & Company/New York
Start-up agency owned by advertising legend Ed McCabe and backed by Abbott Mead Vickers/London.
Art Director
1995-1997

 

SCHOOL

Northwestern University, Evanston, Illinois
MSc, Communication Strategy & Management
Core Studies: Network Science, Competition Strategy & Game Theory, Media Studies, Rhetoric,
Organizational Behavior, Change Management, Innovation Management, Globalization, and Leadership.
Practicum Coursework: Crisis Management, Capital Projects, Research Methods, and Ethics.
International Media Immersion: Paris, Spring ’10 (Yes… Paris in the springtime).

Parsons School of Design, New York
BFA, Communication Design

School of Visual Arts, New York
Graduate Advertising Program

University of Chicago, Chicago
Finance Program

 

INDUSTRY RECOGNITION

One Show; Cannes; Communication Arts; New York Festivals; Radio Mercury Awards; National Addys; LA Addys; Chicago Addys;
Chicago Film Festival; Effie; Belding Awards; Adweek Best Spots; Adage; Adforum; Creativity; Lurzers Archive;
Best Ads On TV; Ads of the World; Adforum

Judge: The Chicago Ad Show; The Seattle Addys