Alanis Morissette

For her 2018 world tour, Alanis needed a brand refresh. I explored options to understand her complex vision, refining the design to be simple, spiritual, and elegant.

Logo

Roots firmly planted in the ground, branches reaching to the sky. And an iron-strong trunk in between.

Logotype

Alanis loves typewriter fonts. So I chose a nice rough one, and customized it so each letterform was unique.

Pallete

Pastels tend to have feminine and masculine elements.

Typography

I worked in a rough script to compliment the typewriter font. They also pair nicely with tree branches.

Merch

The branding was mostly used in tour merch.

Website

The branding informed the site design for 2018.

Artwork

I sometimes rework my branding into artwork to see how far I can push the design.

Lemon Shark Poké Restaurants

Taylor Made Golf

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