Alanis Morissette
For a world tour in 2018, Alanis needed a brand refresh that reflected her current ethos. I presented her many options to help me get a read on her very complex mind. As we homed-in on what she was looking for, I worked to make the branding simple, spiritual, and elegant.
Logo
Roots firmly planted in the ground, branches reaching to the sky. And an iron-strong trunk in between.
Logotype
Alanis loves typewriter fonts. So I chose a nice rough one, and customized it so each letterform was unique.
Pallete
Pastels tend to have feminine and masculine elements.
Typography
I worked in a rough script to compliment the typewriter font. They also pair nicely with tree branches.
Merch
The branding was mostly used in tour merch.
Website
The branding informed the site design for 2018.
Artwork
I sometimes rework my branding into artwork to see how far I can push the design.
