Brätworks is a fast-casual chain that serves delicious gourmet brats, sausages, and hot dogs. Jumping off of the word ‘Works’, I created a look and feel that’s a cross between Detroit Industrial and Hollywood Regency. A Brät is a pretty irreverent food (and word), so I worked-up a quirky voice and wrote engaging headlines anywhere I could. I wanted the customer to really have fun with the brand. Since I began collaborating with Brätworks they’ve been able to expand throughout Los Angeles, San Bernadino, Palm Springs, and Austin, Texas.