Taylor Made Golf
This was a project for Taylor Made’s new series of Bladez clubs. I positioned these clubs are so accurate that luck has now been rendered completely obsolete. The key icon and advertising all play into this notion.
Logo and Tagline
Working as one unit, the logo and tag do a ton of heavy-lifting to tell the R Bladez promise.
The concept was created as an ad vehicle. I played wrote a series of lines to go with the logo.
The mark is so bold and recognizable that it works on its own anywhere.