I managed to network my way to the CEO of Activision and convince him to let Secret Weapon pitch the account, even though an agency review already in its final stages. This is the work that landed the business. The video game industry moves fast and work needs to get out just as fast. Couple that with some of the weirdest creative briefs I’ve ever seen and it all got quite fascinating.
RESULTS: True Crime broke launch day sales records for Activision.