Project Description


Not only is Alanis a brilliant musician, but she’s also hysterical and loves comedy. My wife and I work with her to concept ideas, and then we all head-out to make them. These are a few examples of work we’ve created together.

JUNO AWARDS – When Alanis hosted the Juno Awards in Toronto, we joined her to help come up with funny ideas for the show, as well as to write and shoot interstitial sketches. (She surprised everyone with a new haircut).

MUSIC CANADA – We created this anti-piracy PSA for MusicCanada. Because apparently even polite Canadians have been stealing music.
RESULTS: MusicCanada used this video to make their position known, and the video received tremendous media exposure throughout Canada. Many other Canadian artists joined in support, while other stood in opposition. In the end, the video helped the debate about music piracy take on a similar feverish tone in Canada as it had in the US and Europe.

Check out another digital marketing project below (Or click over to Branding or Traditional Advertising).