Project Description

Archive

A collection of older work, smaller work and random work of which I’m still very proud.

Maxell ~
I created this tribute ad when Jerry Garcia died in 1995. It ran in Rolling Stone, People, and Spin magazines, and was well-received by Deadheads. It gets widely shared on Grateful Dead fan pages every year on the anniversary of the Grateful Dead’s final show, which is featured in the ad. It’s pretty amazing to see a piece of work that I created is still being appreciated after 25 years.

eCoverage ~
This .com set out to dominate the insurance business by changing the way people bought insurance. Then they lost funding. The end.

Herradura Tequila ~
Subtle ads for a subtle tequila.

EagleRider ~
EagleRider is the country’s largest motorcycle rental company, and tend to cater to Europeans looking for a fun way to tour the US. These ads ran in motorcycle enthusiast magazines, and were also translated to run in German, French, and Austrian tourist magazines and websites. I have no idea if they still made any sense.

Archie’s of Hollywood ~
Some local ads I did for my barber. They’ve been in the same place since 1965, which makes them real old school – not hipster old school.

The Mighty Ducks ~
I did these while I was freelancing at Disney. To promote DuckGear in the gift shop, The Ducks were just running rather generic column ads in the game program. I threw a few headlines at the execs to add some engagement. They loved them.

Raid ~
An ad I did during a short time on the SC Johnson account. Sometimes, the best strategy is to be completely terrifying.