DECLARE YOURSELF
During the 2008 election year, Norman Lear and producer Prudence Fenton came to us to help promote their get-out-and-vote organization called Declare Yourself. And yes, that’s Eric Stonestreet from Modern Family dressed as a truth-speaking squirrel.
ELEMENTS:
Viral Video
RESULTS:
• Received over 500,000 views back when YouTube was only three years old and MySpace was still a thing.
• Featured on MTV and other media outlets.
