Diamond Solar is a full-service solar provider. LA is one of the most saturated markets in the country for solar, so we need to be aggressive as we can. There’s a lot of misinformation and a lack of knowledge when it comes to solar. People tend to focus on the overall cost when the reality is that you’re just trading your high electricity bill for a lower financing bill. There’s no out of pocket cost. Rather than a discount or rebate, we framed an offer in tangible terms… We’ll pay you back for all of your last year’s electricity bills. We then added a price beat guarantee. Our ad generated over 650 leads in four months (and counting) generating over $500k in profits.