Project Description

Guitar Ninjas

Guitar Ninjas is a chain of guitar schools in Southern California. Although Rock and Roll has some of the greatest artwork in history, ancillary businesses like music schools and music supply stores have very dull branding. This gave me an opportunity to bring back a true rock and roll vibe that would differentiate them from all other schools. The ninja part of the school is all about mindset, so I made that a much more prominent element in the brand, including a refined version of the Japanese Sumi brush art that he was already using. Rock and Roll plus mindset is what Guitar Ninjas is all about.