IKEA
I worked on the Ikea account for about a year, and in that time we created many different strategies for many different demographics. This campaign targets college students and young adults. Because there comes a time when you’re just too old for furniture made out of milk crates.
ELEMENTS:
Regional TV, Out of Home Tactic
OUT-OF-HOME:
We built a mobile apartment to showcase a well-coordinated selection of Ikea furniture. Two college students lived inside while it cruised college campuses.
