Project Description

It’s On Us/Biden Foundation

It’s On Us is an organization created by Joe Biden to educate people on the insidious reality of sexual assault. We created three online spots that expose the absurdity of the logic that is commonly used to excuse sexual assault.

The spots received over 15 million views globally, and were featured in the US in The Huffington Post, UpworthyMashableBustleWhoHaHa, and HelloGiggles; and have also been covered in international media from FranceItalyAustralia  Japan, and even Monte Carlo among many other countries on all continents. The spots were also shared on social by many of the public leaders in the fight against sexual assault including Rose McGowan, Zooey Deschanel, Amber Rose, Kara Swisher, Alanis Morissette, Cindy Gallop, and Nia Vardalos.

The campaign won Communication Arts, a silver and three bronze Ad Stars, a gold AAF, and a platinum Hermes.

Director: Johanna Stein

This case study explains the impact that the campaign created…

Some of the worldwide coverage…