JACK IN THE BOX
I was an art director and writer on the famous Jack in the Box campaign for six years. The comedy bar was high, so we worked hard to reach it. And by working hard I mean we put Jack in a rowboat with Brian Boitano, turned Jack into a superhero, made Jack the owner of a football team that always cheated, created a bromance between Jack and George Hamilton, and helped Bo Peep find her sheep (Really… That was a spot).
ELEMENTS:
Television, Print, Point of Sale, Radio, Online Video, Outdoor
RESULTS:
• Sales grew exponentially during my time on the account due to the work of a small, crack team of which I was included. I honed my skill at writing comedy the sells. That ping-pong-ball-headed fella taught me more than I ever could have imagined.
• Awarded at Cannes Lions, One Show, New York Festivals, Beldings, Effies, Addys, Radio Mercury Awards, and Obies
RADIO:
We did a ton of radio for Jack. Everybody was always writing spots, and we became regulars at the Radio Mercury Awards.
ONLINE CONTENT:
The TV spots were so popular that they became their own online content, but that didn’t stop us from adding more.
POINT-OF-SALE:
Even the POS was fun to do.
