Brätworks is a fast-casual chain that serves delicious gourmet brats, sausages, and hot dogs. They already had a logotype that I liked, so I embellished it and used that as a launching pad to build their brand. Jumping off of the word ‘Works’, I created a look and feel that’s a cross between Detroit Industrial and Hollywood Regency. A Brät is a pretty irreverent food (and word), so I worked-up an irreverent voice and wrote engaging headlines anywhere I could. I wanted the customer to really have fun with the brand. Since I began collaborating with Brätworks they’ve been able to expand throughout Los Angeles, San Bernadino, Palm Springs, and Austin, Texas.
Photography: Betty Cahill, Randy Shropshire