Project Description

BRÄTWORKS

Brätworks is a fast-casual chain that serves delicious gourmet brats, sausages, and hot dogs. Although the hot dog is something with which everyone is familiar, their take on it is very unique with different concoctions. The tagline, ‘So Familiar Yet So Unique’ expresses the entire brand promise in only five words.

A brat is a pretty irreverent food (and word), so I worked up an irreverent voice and wrote engaging headlines anywhere I could. I wanted the customer to really have fun with the brand.

They already had a logotype that I thought was very strong (a font called Ironmonger), so I used that as a starting point and built an industrial look and feel that played nicely against the word ‘works’.

ELEMENTS:
Brand Strategy and Research, Logo, Tagline, Manifesto, Look and Feel, Typography, Palette, Iconography, Copy and Tone, Website, In-Store Graphics, Packaging, Point of Sale, Brand Guide, Franchise Sales Kit

RESULTS:
• Expanded from two corporate locations to multiple franchises in Los Angeles, San Bernadino, Orange County, Palm Springs, and Austin, Texas.

• Added four corporate-owned Westfield Mall food court locations.

Check out another Branding project below (Or click over to  Traditional Advertising or Digital Marketing).