Ridgecrest is a desert town that is home to the workforce of China Lake Naval Weapons Station (NAWS). Isolated by design, the residents boast an average income of $77,000, with almost no options within 100 miles to enjoy their income. Oasis will be a beautifully designed complex that will provide these top-earners with the entertainment, shopping, and dining outlets that they so desperately crave. True to its name, Oasis will be a much needed relief from the isolation of the desert.
I created the name, branding, graphics, and signage that is being incorporated into the final mall.