Project Description

LemonShark Poké

This one of many Facebook campaigns that I’ve run for LemonShark. It’s a Facebook ad to a chatbot, that averages over 175 opt-ins in per week and a 17% redemption rate. The chatbot delivers a voucher which the customer could redeem in-store, and also subscribed customers to our list which we use for continued promotion at no ad cost.

This campaign also revealed customer data about many locations. We found out that people had never heard of LemonShark, despite that the chain had been in business for over two years. Based on this learning, we’re working on increasing awareness messaging online as well as offline to bolster consumer consideration.

This is a great example of how social media marketing can not only deliver revenue but actionable data that would be difficult to find any other way.

The ad created huge engagement and increased awareness with a large reach. We funneled customers from the ad, to a chatbot, to a voucher, to redemption.

Chatbots give me the opportunity to write and time jokes. Nothing gets a customer to love a brand more than comedy.

When it comes to free marketing, comment stacking beats organic likes any day.

Ad video.