This one of many Facebook campaigns that I’ve run for LemonShark. It’s a Facebook ad to a chatbot, which ran to support a location that was suffering from soft sales. It received over 350 opt-ins in two weeks and a 17% redemption rate. The chatbot delivered a voucher which the customer could redeem in-store, and subscribed customers to a list which can be used for future promotion at no ad cost. Additionally, a sequence delivered two reminder messages if the customer hadn’t used the voucher.
What was really interesting about this ad was the customer behavior that it uncovered. We found out that people had never heard of LemonShark, despite that the location had been in business for over a year. This data informed our continued approach to marketing the location. We’re working on increasing awareness messaging online as well as offline to bolster consumer consideration.
This is a great example of how social media marketing can not only deliver revenue but actionable data that would be difficult to find any other way.