NAVY SEAL FOUNDATION

I’m incredibly honored to have the Navy SEAL Foundation as a current client. This amazing organization supports SEALs and their families, vets, Naval Special Warfare Operatives, and Gold Star families. I help them reach a wide audience who may not have much awareness of the incredible sacrifice that these warriors make.

ELEMENTS:
TV, Outdoor, Online Video, Brand Strategy, Paid Social, Funnel, Email

RESULTS:
• Digital campaign increased monthly recurring donations from $20k/month to $88k/month and growing ($4.5k/month ad spend)
• Online video brought in over $25,000 in donations in 24 hours (Organic)
• Digital campaign raised over $250k in one week for Warrior Mental Health ($7k total ad spend)
• Grew their email list from 5k to over 100k subscribers
• Work was featured on CNN, MSNBC, and Fox News
• Won Gold at Graphic Design USA

BRAND STRATEGY AND REPOSITIONING:

We repositioned the foundation from being the ‘center’ of the support system to being a ‘conduit’ between potential donors and Naval Special Warfare (NSW). The new tagline, A NATION OF SUPPORT, and manifesto serve to bring the entire country into the NSW fold – not just large donors.

‘NATION OF SUPPORT’ LAUNCH VIDEO:
Our new ‘Nation of Support’ campaign premiered at the annual 2021 New York NSF conference in front of Navy brass, big donors, and President George W. Bush. We partnered with the Ironclad Films to produce this launch video.

NEW DONOR ACQUISITION FUNNEL:
Called ‘STAND WITH SEALS’, our fully-automated digital funnel uses a combination of paid social ads, email, landing pages, and SMS. Current new recurring donor acquisition price is $3.50 -$5.50, with landing page views under 10¢ and new email list subscribers under $1. Monthly recurring donations increased by 200% and rising.

US NAVY SEALs 60th ANNIVERSARY:
2022 marked 60 years since SEAL Teams 1 and 2 were commissioned. This video pays tribute to the anniversary, and the sacrifice made by our warriors.

VETERANS DAY:
We created these videos to commemorate Veterans Day. Reebok also ran the videos to their followers.

9/11:
This video pays tribute to the US Navy SEALs’ involvement in the response to 9/11.

BILLBOARDS:
These billboards ran nationally to make the Navy SEAL Foundation top-of-mind.