Project Description


I’m incredibly honored to have the Navy SEAL Foundation as a client. This amazing organization supports SEALs and their families, vets, Naval Special Warfare Operatives, and Gold Star families. I help them reach a wider audience who may not have as much knowledge or awareness of the incredible sacrifice that these warriors make.

VETERAN’S DAY – This video ran online to honor our veterans.
RESULTS: Reebok committed a $5 donation for each share. 5000 shares brought the Navy SEAL Foundation over $25,000 in just 24 hours.

ACQUISITION STRATEGY: The foundation had traditionally been relying upon large corporate sponsors and donors who are very close to or affiliated with Naval Special Warfare. This resulted in an ‘eggs in one basket’ dynamic which was risky. We needed to help the foundation branch out into a wider audience and diversify its donor pool. We repositioned the foundation from being the center of the support system for the SEAL community, to a ‘conduit’ between SEALs and supporting Americans. With a new tagline, ‘A NATION OF SUPPORT FOR OUR MOST ELITE TEAM’ as well as a new manifesto, we connect the nation to the SEALs. This makes the donor feel like, through their support, they’re an intrinsic part of the SEAL mission. Which they are.

ACQUISITION VIDEOS: These videos run in social media ads, speaking to our new strategy. We want all Americans to know that they can have a role in the SEAL mission.

Check out another digital marketing project below (Or click over to Branding or Traditional Advertising).