ACQUISITION STRATEGY: The foundation had traditionally been relying upon large corporate sponsors and donors who are very close to or affiliated with Naval Special Warfare. This resulted in an ‘eggs in one basket’ dynamic which was risky. We needed to help the foundation branch out into a wider audience and diversify its donor pool.
We repositioned the foundation from being the center of the support system for the SEAL community, to a ‘conduit’ between potential donors and the SEALs. This makes the donor feel like, through their support, they’re an intrinsic part of the SEAL mission. Which they are.