Project Description

NAVY SEAL FOUNDATION

I’m incredibly honored to have the Navy SEAL Foundation as a client. This amazing organization supports SEALs and their families, vets, Naval Special Warfare Operatives, and Gold Star families. I help them reach a wider audience who may not have as much knowledge or awareness of the incredible sacrifice that these warriors make.

ACQUISITION STRATEGY: The foundation had traditionally been relying upon large corporate sponsors and donors who are very close to or affiliated with Naval Special Warfare. This resulted in an ‘eggs in one basket’ dynamic which was risky. We needed to help the foundation branch out into a wider audience and diversify its donor pool.

We repositioned the foundation from being the center of the support system for the SEAL community, to a ‘conduit’ between potential donors and the SEALs. This makes the donor feel like, through their support, they’re an intrinsic part of the SEAL mission. Which they are.

LAUNCH VIDEO: This video launches our new ‘Nation of Support’ campaign. It premiered at the annual New York Navy conference in front of Navy brass, big donors, members of Naval Special Warfare, and President George W. Bush. I partnered with the amazing Ironclad Films to produce it.

VETERAN’S DAY: This video ran online to honor our veterans.
RESULTS: Reebok committed a $5 donation for each share. 5000 shares brought the Navy SEAL Foundation over $25,000 in just 24 hours.

9/11 20TH ANNIVERSARY: This video commemorates the 9/11 20 year anniversary, and pays tribute to the US Navy SEALs’ involvement in the response.

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