Project Description

YAMAHA MUSIC SCHOOL

This is for a chain of Yamaha Music Schools in Arizona. Their past students have gone on to become professional musicians, Julliard graduates, and world-renowned pianists. Yamaha is a very serious school for serious kids to learn music deeply. So I went with the concept that this is where kids explore ‘the heart of music’.

ELEMENTS:
Brand Strategy, Research, Logo, Tagline, Manifesto, Typography, Palette, Copy and Tone, Storefront, Stationary, Apparel and Merch, Brand Guide

RESULTS:
• Monthly pandemic-related churn dropped from 40% to 5%.
• Cost Per Lead from digital marketing dropped from $15 to $7.
•. Successful launch of new North Phoenix location during the pandemic.

Check out another Branding project below (Or click over to  Traditional Advertising or Digital Marketing).