Project Description


This is for a chain of Yamaha Music Schools in Arizona. Their past students have gone on to become professional musicians, Julliard graduates, and world-renowned pianists. Yamaha is a very serious school for serious kids to learn music deeply. So I went with the concept that this is where kids explore ‘the heart of music’.

Brand Strategy, Research, Logo, Tagline, Manifesto, Typography, Palette, Copy and Tone, Storefront, Stationary, Apparel and Merch, Brand Guide

• Monthly pandemic-related churn dropped from 40% to 5%.
• Cost Per Lead from digital marketing dropped from $15 to $7.
•. Successful launch of new North Phoenix location during the pandemic.

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