Project Description

Ikea

We had the Ikea account at Secret Weapon for about a year, and we created different strategies for their many different demographics. This campaign targets college students and young adults. Because there comes a time when you’re just too old for furniture made out of milk crates.

Role: AD
Director: Steph Green

We built a mobile apartment to showcase a well-coordinated selection of Ikea furniture. Two college students lived inside while it cruised college campuses.