DAVID GASSMAN, MSc

WORK

Gassman Creative/101-North Social Media Marketing
ROI+ creative marketing, viral content, digital and traditional advertising, social media, funnels, and brand platforms.
P&G, Biden Foundation, Lexus, Hyundai, Applebees, Navy SEAL Foundation, Toshiba, Chrysler, Fiat, Samsung, TaylorMade, NPR, State Farm, Life Lock, Jimmy John’s, Ford, Lemonshark Poke, Bratwörks Hot Dogs, Alanis Morissette, Yahoo!, NewEgg.com, El Pollo Loco, CarFax, Acura, Farmers Insurance, DeclareYourself.org, Cacique Foods, DKG, and more.
2011-present

FCB/Chicago | Vice President, Creative Director
1500-person head office of a worldwide advertising agency network owned by Interpublic
Kraft, Qwest Telecom, SC Johnson, Boeing
2007-2011

TBWA/Chiat/Day/LA | Senior Creative
1100-person head office of a worldwide agency network owned by Omnicom
Nissan, Infiniti
2006-2007

Deutsch/LA | Senior Creative
600-person agency owned by Interpublic.
DirecTV, Fridays
2005-2006

Secret Weapon Marketing/Santa Monica | Senior Art Director and Copywriter
A private, highly creative full-service agency
Jack in the Box, Ikea, Activision
2000-2005

Houston Effler/Los Angeles | Senior Art Director and Copywriter
Los Angeles office of Boston-based Houston Effler agency network
Kirin Beer, Herradura Tequila, Tricor Home Loans
1997-2000

McCabe & Company/New York | Art Director
Start-up agency owned by advertising legend Ed McCabe
Maxell, Vetta Sports, Hebrew National, Webster Bank
1995-1997


SCHOOL

Northwestern University, Evanston, Illinois
MS, Communication Strategy & Management
Core Studies: Network Science, Competition Strategy & Game Theory, Media Studies, Rhetoric,
Organizational Behavior, Change Management, Innovation Management, Globalization, and Leadership.
Practicum Coursework: Crisis Management, Capital Projects, Research Methods, and Ethics.
International Media Immersion: Paris, Spring ’10 (Yes… Paris in the springtime).

Parsons School of Design, New York
BFA, Communication Design

School of Visual Arts, New York
Graduate Advertising Program

University of Chicago, Chicago
Finance Program


INDUSTRY RECOGNITION

One Show Awards; Cannes; Communication Arts Awards; Shorty Social Media Awards; Graphic Design USA Awards; New York Festivals; Radio Mercury Awards; AdStars Awards South Korea; National, LA, and Chicago Addy Awards; Chicago Film Festival; Effie Awards; Belding Awards; Adweek Best Spots; Adage; Adforum; Creativity; Lurzers Archive; Best Ads On TV; Ads of the World

Judge: The Chicago Ad Show, The Seattle Addys, Ad Stars South Korea