DAVID GASSMAN, MSc
WORK
Gassman Creative/101-North Social Media Marketing
ROI+ creative marketing, viral content, digital and traditional advertising, social media, funnels, and brand platforms.
P&G, Biden Foundation, Lexus, Hyundai, Applebees, Navy SEAL Foundation, Toshiba, Chrysler, Fiat, Samsung, TaylorMade, NPR, State Farm, Life Lock, Jimmy John’s, Ford, Lemonshark Poke, Bratwörks Hot Dogs, Alanis Morissette, Yahoo!, NewEgg.com, El Pollo Loco, CarFax, Acura, Farmers Insurance, DeclareYourself.org, Cacique Foods, DKG, and more.
2011-present
FCB/Chicago | Vice President, Creative Director
1500-person head office of a worldwide advertising agency network owned by Interpublic
Kraft, Qwest Telecom, SC Johnson, Boeing
2007-2011
TBWA/Chiat/Day/LA | Senior Creative
1100-person head office of a worldwide agency network owned by Omnicom
Nissan, Infiniti
2006-2007
Deutsch/LA | Senior Creative
600-person agency owned by Interpublic.
DirecTV, Fridays
2005-2006
Secret Weapon Marketing/Santa Monica | Senior Art Director and Copywriter
Private, highly creative full-service agency
Jack in the Box, Ikea, Activision
2000-2005
Houston Effler/Los Angeles | Senior Art Director and Copywriter
Los Angeles office of Boston-based Houston Effler agency network
Kirin Beer, Herradura Tequila
1997-2000
McCabe & Company/New York | Art Director
Start-up agency owned by advertising legend Ed McCabe
Maxell, Vetta Sports, Hebrew National, Webster Bank
1995-1997
SCHOOL
Northwestern University, Evanston, Illinois
MS, Communication Strategy & Management
Core Studies: Network Science, Competition Strategy & Game Theory, Media Studies, Rhetoric,
Organizational Behavior, Change Management, Innovation Management, Globalization, and Leadership.
Practicum Coursework: Crisis Management, Capital Projects, Research Methods, and Ethics.
International Media Immersion: Paris, Spring ’10 (Yes… Paris in the springtime).
Parsons School of Design, New York
BFA, Communication Design
School of Visual Arts, New York
Graduate Advertising Program
University of Chicago, Chicago
Finance Program
INDUSTRY RECOGNITION
One Show; Cannes; Communication Arts; Shorty Social Media Awards; Graphic Design USA; New York Festivals; Radio Mercury Awards; AdStars South Korea; National Addys; LA Addys; Chicago Addys; Chicago Film Festival; Effie; Belding Awards; Adweek Best Spots; Adage; Adforum; Creativity; Lurzers Archive; Best Ads On TV; Ads of the World
Judge: The Chicago Ad Show, The Seattle Addys, Ad Stars South Korea