BRAND PLATFORMS

A money-making brand platform isn’t just a logo, type treatment, or color palette. Those are only a few of the parts. Rather, it’s a complete marketing tool that indelibly etches the company into the customer’s mind. It will be seen by more people and for a longer time than any other marketing effort, so it should do a ton of heavy lifting. Learn more about branding on my one-sheet (one-page, actually) here.