DECLARE YOURSELF

During the 2008 election year, Norman Lear and famed producer Prudence Fenton came to us to help promote their get-out-and-vote organization called Declare Yourself. Chaired by Presidents Jimmy Carter and Gerald Ford, Declare Yourself’s mission is to educate millennials about voting rights. And yes, that’s Eric Stonestreet from Modern Family dressed as a truth-speaking squirrel.

ELEMENTS: Viral Video

RESULTS: Received over 500,000 views back when YouTube was only three years old and MySpace was still a thing. The video was also featured on MTV and other media outlets.

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