IT’S ON US/BIDEN FOUNDATION
It’s On Us is an organization created by Joe Biden to educate people on the insidious reality of sexual assault. We created three online spots to expose the twisted logic that is commonly used to excuse sexual assault.
ELEMENTS:
Viral Video Campaign
RESULTS:
• Received over 25 million views globally
• Domestic media coverage in The Huffington Post, Upworthy, Mashable, Bustle, WhoHaHa, and HelloGiggles
• International media coverage on all continents
• Shared by many celebrities and influencers
• Won Communication Arts, silver and three bronze Ad Stars, gold AAF, platinum Hermes
This case study explains the impact that the campaign created…
Some of the worldwide coverage…
