Project Description

IT’S ON US/BIDEN FOUNDATION

It’s On Us is an organization created by Joe Biden to educate people on the insidious reality of sexual assault. We created three online spots that expose the absurdity of the logic that is commonly used to excuse sexual assault.

ELEMENTS: Viral Video Campaign

RESULTS: Received of 25 million views globally | Domestic media coverage in The Huffington Post, Upworthy, Mashable, Bustle, WhoHaHa, and HelloGiggles | International media coverage on all continents | Shared by many celebrities and influencers | Won Communication Arts, silver and three bronze Ad Stars, gold AAF, platinum Hermes.

This case study explains the impact that the campaign created…

Some of the worldwide coverage…

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