Project Description

LIFE LOCK

My writing partner and I were brought in to help pitch Life Lock for DDB/Chicago and created the concept that won the account.

Life Lock is a major credit monitoring service with a unique added service… they have a dedicated team of lawyers that will help repair any discovered problems. Every other credit monitoring service simply lets you know there’s a problem and leaves you to deal with it. This seemed pointless to us.

The spots were directed by Steve Miller.

Check out another Traditional Advertising project below (Or click over to Branding or Digital Marketing).