I was brought in to help pitch Life Lock for DDB/Chicago and created the concept that won the account. Life Lock is a major credit monitoring service with a unique added service… they have a dedicated team of lawyers that will help repair any discovered problems. Every other credit monitoring service simply lets you know there’s a problem and leaves you to deal with it. This seemed pointless to us.
National TV Campaign
• Campaign won the account for DDB/Chicago
• Client ran the campaign nationally for over a year