NAVY SEAL FOUNDATION

I’m honored to work with the Navy SEAL Foundation, which supports SEALs, vets, operatives, and Gold Star families. I help expand their reach beyond the usual circles, connecting with people who may not have the military at the forefront of their minds but should know the depth of sacrifice behind their service.

ELEMENTS:
TV, Outdoor, Online Video, Brand Strategy, Paid Social, Funnel, Email

RESULTS:
• Digital campaign increased monthly recurring donations from $20k/month to $88k/month and growing ($4.5k/month ad spend)
• Online video brought in over $25,000 in donations in 24 hours (Organic)
• Digital campaign raised over $250k in one week for Warrior Mental Health ($7k total ad spend)
• Online video received over 2M views
• Grew their email list from 5k to over 200k subscribers
• Work was featured on CNN, MSNBC, and Fox News
• Won Gold at Graphic Design USA

BRAND STRATEGY AND REPOSITIONING:

We repositioned the foundation as a conduit between donors and Naval Special Warfare, broadening support beyond major donors. The new tagline, A NATION OF SUPPORT, and manifesto invite the entire country into the NSW fold.

‘NATION OF SUPPORT’ LAUNCH VIDEO:
Our Nation of Support campaign debuted at the 2021 New York NSF conference before Navy brass, top donors, and President George W. Bush

NEW DONOR ACQUISITION FUNNEL:

Called STAND WITH SEALS, our automated digital funnel drives donor acquisition through paid social ads, email, landing pages, and SMS. New recurring donors cost $3.50–$5.50, with landing page views under 10¢ and email signups under $1. Monthly recurring donations are up 200% and climbing.