NAVY SEAL FOUNDATION
I’m incredibly honored to have the Navy SEAL Foundation as a current client. This amazing organization supports SEALs and their families, vets, Naval Special Warfare Operatives, and Gold Star families. I help them reach a wide audience who may not have much awareness of the incredible sacrifice that these warriors make.
TV, Outdoor, Online Video, Brand Strategy, Paid Social, Funnel, Email
• Digital campaign increased monthly recurring donations from $20k/month to $48k/month and growing ($2.5k/month ad spend)
• Online video brought in over $25,000 in organic donations in one day for Veteran’s Day
• Digital campaign raised over $250k in a week and a half for warrior mental health ($7k total ad spend)
• Grew email list from 5k to over 70k subscribers
• Won Gold at Graphic Design USA
BRAND STRATEGY AND REPOSITIONING:
We repositioned the foundation from being the center of the support system to being a ‘conduit’ between potential donors and Naval Special Warfare (NSW). The new tagline, A NATION OF SUPPORT, and manifesto serve to bring the entire country into the NSW fold – not just large donors.
‘NATION OF SUPPORT’ LAUNCH VIDEO:
Our new ‘Nation of Support’ campaign premiered at the annual 2021 New York NSF conference in front of Navy brass, big donors, and President George W. Bush. We partnered with the Ironclad Films to produce this launch video.
NEW DONOR ACQUISITION FUNNEL:
Called ‘STAND WITH SEALS’, we our fully-automated digital funnel uses a combination of paid social, email, landing pages, and SMS. Current new donor acquisition price is $3.50 -$5.50, with landing page views under 10¢ and new email list subscribers under 70¢. Monthly recurring donations increased 200% and rising.
US NAVY SEALs 60th ANNIVERSARY:
2022 marked 60 years since SEAL Teams 1 and 2 were commissioned. This video pays tribute to the anniversary, and the sacrifice made by our warriors.
We created these videos to commemorate Veteran’s Day. Reebok also ran the videos to their fans.
This video pays tribute to the US Navy SEALs’ involvement in the response to 9/11.
These billboards ran nationally to bring the Navy SEAL Foundation to top of mind.
Here’s the CMO of the Navy SEAL Foundation talking about our campaign on Fox and Friends.