QWEST TELECOM
According to Forbes, telecom is the single most hated industry in the country. But if there’s one tactic that offsets hate better than anything it’s comedy – which is how we promoted their offering of free WiFi.
The spots were directed by Craig Gillespie (I Tonya, Cruella, Lars, and the Real Girl).
ELEMENTS:
National Television, Print
RESULTS:
• The campaign increased sales by 7% (during two quarters) and customer churn slowed by 40%
• Won gold at Chicago Ad Fest, won Hugo trophy
