JACK IN THE BOX
For six years, I was an art director and writer on the famous Jack in the Box campaign, where the comedy bar was high. We met it by putting Jack in a rowboat with Brian Boitano, turning him into a superhero, making him a cheating football owner, sparking a bromance with George Hamilton, and even helping Bo Peep find her sheep. Really…. that was a spot.
ELEMENTS:
Television, Print, Point of Sale, Radio, Online Video, Outdoor
RESULTS:
• Sales grew exponentially during my time on the account due to the work of a small, crack team of which I was included. I honed my skill at writing comedy the sells. That ping-pong-ball-headed fella taught me more than I ever could have imagined.
• Awarded at Cannes Lions, One Show, New York Festivals, Beldings, Effies, Addys, Radio Mercury Awards, and Obies
RADIO:
We did a ton of radio for Jack. Everybody was always writing spots, and we became regulars at the Radio Mercury Awards.
ONLINE CONTENT:
The TV spots were so popular that they became their own online content, but that didn’t stop us from adding more.
POINT-OF-SALE:
Even the POS was fun to do.
