I was an art director and writer on the famous Jack in the Box campaign for six years. The comedy bar was high, so we worked hard to reach it. And by working hard I mean we put Jack in a rowboat with Brian Boitano, turned Jack into a superhero, made Jack the owner of a football team that always cheated, created a bromance between Jack and George Hamilton, and helped Bo Peep find her sheep (Really… That was a spot).
ELEMENTS: Television, Print, Point of Sale, Radio, Online Video, Outdoor
RESULTS: Sales grew exponentially during my time on the account, and I honed-in my skill at writing comedy the sells. That ping pong ball-headed fella taught me more than I ever could have imagined.