Project Description


I worked on the legendary Jack in the Box campaign for six years. The comedy bar was high, so we worked hard to reach it. And by working hard I mean we put Jack in a rowboat with Brian Boitano, turned Jack into a superhero, made Jack the owner of a football team that always cheated, created a bromance between Jack and George Hamilton, and helped Bo Peep find her sheep (Really… That was a spot).

ELEMENTS: Television, Print, Point of Sale, Radio, Online Video, Outdoor

RESULTS: Sales grew exponentially – as did the stock price – during my time on the account, and I honed-in my skill at writing comedy for brands. Jack taught me more than I ever could have imagined.

Radio ~
Jack did a ton of radio. Everybody was always writing spots, and we became regulars at the Radio Mercury Awards.

Online Content ~
The TV spots were so popular that they were their own online content, but that didn’t mean we couldn’t add more.

Print ~
Even the POS was fun to do.

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