Alanis Morissette 2018 World TourDave Gassman2020-12-25T15:39:42-07:00
ALANIS MORISSETTE 2018 TOUR
For her 2018 world tour, Alanis needed a brand refresh. After much conversation with her, I thought a tree, with roots into the past, branches towards the sky, and an iron-strong trunk seemed to fit the bill. The typewriter font had always been her favorite, so I updated it and customized the letterforms.
ELEMENTS: Logo, Logotype, Typography, Palette, Website Treatment, Apparel and Merch
RESULTS: Alanis was super-happy with how her new branding came out, and she felt that I really captured her current ethos.