STUDIO 21 CIGARS
The goal of this rebrand was to bring this hand-made Davidoff cigar to a more upscale smoker. I redesigned the brand with a traditional art deco style but kept the typography contemporary. The tagline ‘Finer Notes’ harks back to a heritage of craftsmanship, before the advent of automation and computerization that now permeates the cigar industry.
Brand Strategy, Research, Logo, Tagline, Manifesto, Typography, Palette, Copy and Tone, Packaging, Brand Guide
• Price point changed from $2/cigar to $8.49/cigar (Robusto) to $9.99 (Presidente)
• Sales remained steady at the new price point
• Named cigar of the month with the new brand and price three times by The Cigar Authority
• Won Gold at Graphic Design USA in the branding category