YAMAHA MUSIC SCHOOL

Yamaha Music Schools in Arizona are for kids who don’t just play music—they go all in. With alumni who’ve become pros, Julliard grads, and world-class pianists, this school is for the serious. I built the brand around that focus and ambition, capturing the idea that students take a deep dive into the heart of music.

ELEMENTS:
Brand Strategy, Research, Logo, Tagline, Manifesto, Typography, Palette, Copy and Tone, Storefront, Stationary, Apparel and Merch, Brand Guide

RESULTS:
• Monthly pandemic-related churn dropped from 40% to 5%
• Cost Per Lead from digital marketing dropped from $15 to $7
• Successful launch of new North Phoenix location during the pandemic
• Won Gold at Graphic Design USA in the branding category

Check out another branding project below (Or click over to advertising).