BRÄTWORKS

Brätworks is a SoCal fast-casual chain reinventing the hot dog with bold creations and a massive toppings bar. The tagline, So Familiar Yet So Unique, sums up the brand: a classic hot dog with unexpected twists. I gave it an irreverent voice and an industrial look that ties into the ‘works’.

ELEMENTS:
Brand Strategy and Research, Logo, Tagline, Manifesto, Look and Feel, Typography, Palette, Iconography, Copy and Tone, Website, In-Store Graphics, Packaging, Point of Sale, Brand Guide, Franchise Sales Kit

RESULTS:
• Expanded from two corporate locations to multiple franchises in Los Angeles, San Bernadino, Orange County, Palm Springs, and Austin, Texas
• Added four corporate-owned Westfield Mall food court locations

Check out another branding project below (Or click over to advertising).