Project Description

GUITAR NINJAS

Guitar Ninjas is a chain of guitar schools in Southern California. Instead of one logo, I created five, all tied together with the palette and typography. This gave the brand a lot of energy and variation.

The ‘ninja’ part of the school is all about mindset, so I wrote the manifesto and tagline around the theme… Master the Music, Master the Mind. Rock and Roll plus mindset is what Guitar Ninjas is all about.

ELEMENTS:
Brand Strategy and Research, Multiple Logos, Tagline, Manifesto, Typography, Palette, Copy and Tone, Website, In-Studio Graphics, Apparel and Merch, Brand Guide

RESULTS:
• Measurable increase of 23% in new student acquisition.
• Month-over-month website traffic continues to increase 150% since the launch of the new brand.
• New storefront branding drives walk-ins as a new lead source.
• Launch of new Encino location in the works.

Check out another Branding project below (Or click over to  Traditional Advertising or Digital Marketing).