Project Description

GUITAR NINJAS

Guitar Ninjas is a chain of guitar schools in Southern California.
Instead of one logo, I created five, all tied together with the palette and typography. This gave the brand a lot of energy and variation.

The ‘ninja’ part of the school is all about mindset, so I wrote the manifesto and tagline around the theme… Master the Music, Master the Mind. Rock and Roll plus mindset is what Guitar Ninjas is all about.

ELEMENTS:
Brand Strategy and Research, Multiple Logos, Tagline, Manifesto, Typography, Palette, Copy and Tone, Website, In-Studio Graphics, Apparel and Merch, Brand Guide

RESULTS:
Measurable increase of 23% in new student acquisition. New storefront branding drives walk-ins as a new lead source. Launch of new Encino location in the works.

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