Project Description

ALANIS MORISSETTE 2018 TOUR

For her 2018 world tour, Alanis needed a brand refresh. After much conversation with her, I thought a tree, with roots into the past, branches towards the sky, and an iron-strong trunk seemed to fit the bill. The typewriter font had always been her favorite, so I updated it and customized the letterforms.

ELEMENTS:
Logo, Logotype, Typography, Palette, Website Treatment, Apparel and Merch

RESULTS:
Alanis was super-happy with how her new branding came out, and she felt that I really captured her current ethos.

Check out another Branding project below (Or click over to  Traditional Advertising or Digital Marketing).