DIAMOND SOLAR
Diamond is a top-tier solar company serving California and Nevada, standing out in an industry full of cut corners. They had the name—I helped shape the strategy and build a brand as strong as their standards.
ELEMENTS:
Brand Strategy, Research, Logo, Tagline, Manifesto, Voice and Tone, Complete Brand Image, Brand Guide
RESULTS:
• CPL dropped from $100/lead to $25/lead
• Unsolicited inquiries rose +25%
• Revenue up +20%
• Achieved $1M in sales from Facebook ad leads alone
• Won gold trophy at Graphic Design USA Brand Awards
