Project Description


Diamond is a solar company that builds both commercial and residential solar systems in all of California and Nevada. Their commitment to very high build standards sets them apart from an industry riddled with sub-standard companies. They already had the name and the idea of ‘flawless’. They just needed some help defining the strategy and executing it as a solid brand.

Brand Strategy, Research, Logo, Tagline, Manifesto, Voice and Tone, Complete Brand Image, Brand Guide

• CPL dropped from $100/lead to $25/lead.
• Unsolicited inquiries rose 25%.
• Revenue up 20%.

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