Diamond is a solar company that builds both commercial and residential solar systems in all of California and Nevada. Their commitment to very high build standards sets them apart from an industry riddled with sub-standard companies. They already had the name, but they needed some help defining the strategy and executing it as a solid brand.
Brand Strategy, Research, Logo, Tagline, Manifesto, Voice and Tone, Complete Brand Image, Brand Guide
• CPL dropped from $100/lead to $25/lead
• Unsolicited inquiries rose +25%
• Revenue up +20%
• Achieved $1M in sales from Facebook ad leads alone
• Won gold trophy at Graphic Design USA Brand Awards