STUDIO 21 CIGARS
The rebrand aimed to position this handmade Davidoff cigar for an upscale smoker. I used a classic Art Deco style with modern typography, while the tagline “Finer Notes” honors pre-automation craftsmanship.
ELEMENTS:
Brand Strategy, Logo, Tagline, Manifesto, Typography, Palette, Copy and Tone, Packaging, Brand Guide
RESULTS:
• Price point changed from $2/cigar to $8.49/cigar. Sales remained steady at the new price point
• Named cigar of the month with the new branding and price three times by The Cigar Authority
• Won Gold at Graphic Design USA in the branding category
